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abby broekhuizen

visual design, product design, ux/ui design

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abby@howdyhallo.com

work experience

Feb 2023 - Present
Product & Visual Designer
Cisco
July 2022 - Nov 2022
Product Designer
Zenbusiness
May 2021 - July 2022
Senior Graphic Designer
Project C
Feb 2020 - May 2021
Graphic Designer
Amplify Snack Brands
Apr 2017 - Feb 2020
Graphic Designer
Alamo Drafthouse
July 2014 - Apr 2016
Photographer
Photo Texas Photography

work examples

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empty states

cisco project

visual

The visual design team at Cisco IT was tasked with coming up with a set of empty and error state illustrations to use within Cisco internal products.

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intersections visuals

cisco project

visual

I was tasked with creating the visual language for the CiscoIT Design department’s employee organized event, Intersections.

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new user flow

zenbusiness project

product

The ZenBusiness ‘new user flow’ team was tasked with coming up with variations of our new user flow to increase conversion.

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compare packages

zenbusiness project

product

The team was tasked with coming up with a set of tests to provide our customers with an easier way to compare packages while they’re in the funnel.

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contact support

zenbusiness project

product

The team was tasked with coming up with a way for users to contact support for help within the new user funnel.

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pirate's booty colors

amplify snack brands project

visual

The Pirate’s Booty team sought a compelling strategy to promote their innovative snack variant, distinguished by vibrant colors derived from natural plants. In addition to this, we were tasked with crafting a product that could make a splash in the Easter snack market, while also possessing the versatility to maintain a year-round appeal.

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cheddar blast

amplify snack brands project

visual

Pirate’s Booty sought a fresh spin-off package design for their irresistibly cheesy snack line. I undertook the responsibility of innovating the brand lineup, introducing lively and engaging packaging concepts that seamlessly extended the brand while maintaining a harmonious consistency with the core identity.

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movie posters

ongoing project

visual
just for fun

This is a continuous personal project aimed at honing my illustration and design skills. This endeavor serves as a platform for me to not only exercise my artistic abilities but also to explore diverse illustration techniques, fostering the development of a unique visual style tailored to the themes of various films.

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abby broekhuizen

about

Abby Broekhuizen is a visual and product designer currently based in Austin, TX. She’s passionate about design and creating seamless user experiences. When she’s not designing, you can find her either with a nose in a good book, running around with her film camera, enjoying the outdoors, playing cozy video games, or snuggled up with her two cats, Jonesy and Simon.

PNG of poster

skills

Illustration, Product Design, UX/UI Design, Visual Design, Branding, Package Design, Wireframing, AB Testing, User Testing, Typography Photography

tools & technologies

Figma, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe InDesign, Microsoft Powerpoint