brand identity, motion design, art direction
ABOUT THIS PROJECT
Poisoned Apple is a craft cider company located in Burlington, Vermont. They are unique in that each batch of cider is hand crafted and brewed to be around 10% abv, whereas the average cider contains about 5% abv. They needed a brand that reflected their strong drinking ciders.
The canned ‘session’ ciders have a lower abv and are lighter bodied, making them perfect for light drinking.
Since Poisoned Apple has such a traditional and unique approach to the way they make their cider, infographics were made so that they could be shared on social media and help set the brand apart from their competitors.