The team was tasked with coming up with a set of tests to provide our customers with an easier way to compare packages while they’re in the funnel.

With the current function, users were not able to easily compare packages while they’re in the funnel. This was a problem because it made it difficult for the user to select the appropriate package for their needs.

One of the tests went through user testing before being released to A/B testing. The results of this test were positive and it was concluded that the test was successful.