The team was tasked with adding a way for users to access ZenBusiness’s contact information into the funnel, so that if they have any questions or if any problems arise, they could easily reach out for help via chat, email or phone.

The solution was a permanent button in the top right corner of the screen that users could always access, with a module that popped up featuring the contact information, the hours of operation and a unique code so that the customer could easily communicate to the customer service agents what part of the funnel they’re in so that they could receive help faster.

Results were positive, with overall increase in users using the chat, phone, and email to reach out to the CS agents.