The Pirate’s Booty team was tasked with designing packaging for the new colored variety of Pirate’s Booty. We brainstormed and came up with many looks, but ended up with ‘Colors’– a fun and vibrant version of our regular packaging. Now kids can follow Pirate Bob and his sidekick, Crunchy to a tropical island paradise! The back of pack illustration invites consumers to play its seek and find treasure hunt and look for hidden objects in the tropical scene.