Pirate's Booty Colors
ABOUT THIS PROJECT
The Pirate’s Booty team was tasked with designing packaging for the new colored variety of Pirate’s Booty. We brainstormed and came up with many looks, but ended up with ‘Colors’– a fun and vibrant version of our regular packaging. Now kids can follow Pirate Bob and his sidekick, Crunchy to a tropical island paradise! The back of pack illustration invites consumers to play its seek and find treasure hunt and look for hidden objects in the tropical scene.